2 min read

The Robots are Coming for your Content

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Last week I attended an excellent session by Kathleen Pierce, Patrick Bosek, and Scott Abel, “The Rise of Content Atomization to Support AI and Advanced Personalization.” One of the most important takeaways was this:

“Buyers and customers demand a personalized experience, but there are not enough writers and designers in the world to create personalization at scale.”

To personalize content at scale you need new technology.

Artificial Intelligence (AI) is one of those phrases that gets mentioned frequently but most people are not quite sure how it applies to their problems or challenges. Videate uses AI, specifically a subset of the general domain called Natural Language Understanding (NLU).

NLU is defined by Gartner as

“The comprehension by computers of the structure and meaning of human language (e.g., English, Spanish, Japanese), allowing users to interact with the computer using natural sentences.”

NLU is used in a growing number of applications including chatbots and other process automation solutions. Process automation, and specifically, Robotic Process Automation (RPA) is another term that often generates strange looks on people’s faces. Is this like Star Wars: Attack of the Clones?

RPA is one of the fastest growing markets and is likely used in your current business applications even if you don’t know it. Robots are used to catalog your data, scrape web sites, analyze resumes and more. This technology can also be applied to solve the fundamental challenge presented in the webinar. There are not enough writers and designers…

Videate also uses RPA in its solution. We use it to learn about your software application. In a way similar to other tools your engineers already use. Engineering teams have been using automated testing tools like Selenium (a leading framework for automated testing of web pages) for years. We have built a web page driving solution similar to Selenium, but specifically built to automate the production of videos.

Here’s a blog from Justin Somaini, an industry expert, that can help you learn more about automation and security. Videate is totally secure. We disclose what we do and how we do it. We do not access your production environments or any customer data. We do not process any Personally Identifiable Information (PII). Everything is encrypted in transit and at rest.

Repurposing content across product documentation, knowledge bases and help is great. If you’ve already invested in technology to create and manage your product documentation or educational content, you will be in good shape to take advantage of AI and automation now. It will enable you to use your content in new applications, including the delivery of personalized content at scale.

Don’t be scared of robots. They’re all about efficiency. Automate the things that can be automated. This has been happening for years in software development, manufacturing, human resources and more. If you are a software company, automation is likely one of your core value propositions. For technical and marketing communications AI and automation are the future.

Instead of training everyone to be software video production experts, Videate automates the repetitive work, keeping videos up to date with every software release and freeing your best resources to work on higher value added content. Videate brings the future to you now.

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