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Recent Blog Posts

3 min read

Top 5 Benefits of Video for SaaS Companies

 

We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments,...

6 min read

Top 10 Video Challenges for SaaS Companies

Videate recently conducted a comprehensive survey across SaaS companies to better understand the attitudes, methods,...

4 min read

Faster software releases mean bad customer experience. Or do they? Continuous Delivery for SaaS

Major software updates are a… complicated affair for end users. Customers greet each new release with a mixture of...

2 min read

Sample Videos: Behind the Scenes

Many thanks to our great customers for giving us permission to share some samples of their videos generated by Videate. Here is a link to the sampler, which includes snippets of a few videos that will demonstrate just how far we’ve come with our...

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2 min read

Customer Education vs. Corporate Learning

In Josh Bersin's article “A New Category Emerges: The Creator Platform for Corporate Learning,” many of his observations about employee-facing corporate learning  also apply to customer-facing education.

However, there are some differences related to the...

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2 min read

Automated Videos Help Reduce Support Tickets

There was a great paper published last week based on research done by Frost & Sullivan on the “State of Self-Service Content.” One of the takeaways was, “Customers don’t have confidence in the content experience.”

The research went on to say,

“Users...

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2 min read

5 Best Practices for Visual Effects

One of the more challenging items for scaling video production is standardizing the use of visual effects. With written documentation, decisions on how and when to use headings, bold, italics, underline, etc. have been proven over time.

Standards evolved...

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1 min read

On Stage with a Customer

We recently met at the ConVEx conference with Ben Colborn, Director, Technical Publications at Nutanix, in a Candid Conversation session about scaling videos for documentation and training. He started with a discussion about single-sourcing and...

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2 min read

Click the Select Type - Why Communication Standards Matter in UI Design

The best software companies in the world follow documentation standards that are aligned with their user experience goals. They use simple and consistent terminology. They don’t allow individual writers to invent their own content strategy. This now...

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2 min read

Before you Start Recording

We are often asked, “What do you need in addition to documents or scripts before you start producing videos with Videate?” The answer is very straightforward. You need a Dedicated Environment, Prerequisite Instructions, and Sample Data. Whether you...

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2 min read

Reusing your Existing Videos

One of the greatest challenges of making software videos is updates. Every time there is a new release of your software you have to re-record some or all of your videos to bring them up to date. If you have well-written video scripts that follow a...

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