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Recent Blog Posts

6 min read

What are the Benefits of AI Generated Content for SaaS Companies?

AI generated content – it’s currently the biggest, buzziest subject in the worlds of business, technology, and art....

1 min read

How-to video localization: Faster, better stronger– but how?

Did you know that Procore used to need half a year to localize a single customer education course? 

Key words: used to.

3 min read

Why do software how-to videos take so long to make?

What is the most precious resource? Is it data? Money? Technology? Nope-- it's time.

In the 2022 State of SaaS Video...

2 min read

Build your Business Case with our ROI Calculator

Over the last two years, we’ve learned a lot about automating video production. To help you build your business case, we have developed an ROI calculator that compares the time and cost of manual screen recording vs. Videate. The next time you are asked,...

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2 min read

New Learnings about Scaling Video Translation

When we got started 2+ years ago we made a couple of strategic bets. One was that text-to-speech voices would come of age and they have.

Another was that translating software videos could be scalable and sustainable.

We are seeing a very sharp increase...

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2 min read

Do You Still Charge for Customer Education?

In today’s world of SaaS applications, it’s getting harder and harder to charge for customer education separate from onboarding. You can still charge for certification programs but it’s not that easy to charge customers separately to learn how to use a...

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2 min read

RPA meets GarageBand and Grammarly

When Videate makes videos, we use a combination of automation, AI, and text-to-speech (TTS) technology. You can think of the Videate platform as a team of always available “software robots,” cloud-based resources who can make awesome videos from your...

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2 min read

Sample Videos: Behind the Scenes

Many thanks to our great customers for giving us permission to share some samples of their videos generated by Videate. Here is a link to the sampler, which includes snippets of a few videos that will demonstrate just how far we’ve come with our...

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2 min read

Customer Education vs. Corporate Learning

In Josh Bersin's article “A New Category Emerges: The Creator Platform for Corporate Learning,” many of his observations about employee-facing corporate learning  also apply to customer-facing education.

However, there are some differences related to the...

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2 min read

Automated Videos Help Reduce Support Tickets

There was a great paper published last week based on research done by Frost & Sullivan on the “State of Self-Service Content.” One of the takeaways was, “Customers don’t have confidence in the content experience.”

The research went on to say,


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2 min read

5 Best Practices for Visual Effects

One of the more challenging items for scaling video production is standardizing the use of visual effects. With written documentation, decisions on how and when to use headings, bold, italics, underline, etc. have been proven over time.

Standards evolved...

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