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Recent Blog Posts

3 min read

Why do software how-to videos take so long to make?

What is the most precious resource? Is it data? Money? Technology? Nope-- it's time.

In the 2022 State of SaaS Video...

4 min read

3 Reasons Why Companies Struggle Making Videos in Multiple Languages

In our 2022 State of SaaS Video Report, we found that globalizing video is way behind where companies (global...

3 min read

Top 5 Benefits of Video for SaaS Companies

 

We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments,...

2 min read

Before you Start Recording

We are often asked, “What do you need in addition to documents or scripts before you start producing videos with Videate?” The answer is very straightforward. You need a Dedicated Environment, Prerequisite Instructions, and Sample Data. Whether you...

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2 min read

Reusing your Existing Videos

One of the greatest challenges of making software videos is updates. Every time there is a new release of your software you have to re-record some or all of your videos to bring them up to date. If you have well-written video scripts that follow a...

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2 min read

The Next Big Thing for Software Videos

We just launched our new Videate Chrome Extension that allows you to automatically create UI selectors directly from your application. Think of a selector as a pointer to a specific UI element in your app. Sounds techie and you may ask, “why is this so...

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1 min read

Video Survey Results

Here are the full results from our survey last month about software video production. Thank you to everyone who participated and helped us raise money for the American Cancer Society, Relay for Life.

We recently spoke with an expert video producer who...

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2 min read

Important Takeaways from the Video Survey

Earlier this month we launched a comprehensive survey with SaaS companies about software videos. The full results are in-- here are some important takeaways from our preliminary analysis.

  • 74% of respondents said customers want the choice of video or...

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2 min read

The Democratization of Software Videos

When most people think of the democratization of video, YouTube comes to mind. YouTube made sharing videos fast, easy, and free. Then smartphones arrived and suddenly you had an “always available” video creation and editing tool in your hands.

The...

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2 min read

Faster horses and better Blackberries

There is a famous story about Steve Jobs on why he didn’t ask customers before they designed the iPhone if they wanted one:

“Some people say give the customers what they want, but that's not my approach. Our job is to figure out what they're going to...

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2 min read

Take only pictures. Leave only footprints.

One of the challenges of making software videos is having an environment that is always ready for the next video. Whether you record them yourself, hire a third-party to record them for you, or use Videate to automatically generate your videos from...

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