Videos demonstrating your software are some of the earliest touchpoints of your brand that your prospects, customers, and employees interact with. This means they must be current, concise, and set up to deliver maximum value for today’s viewers. Here's what to focus on—and what to avoid. The...
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Video exploded over the last decade. From TikTok dances to B2B eLearning modules, video is being produced, used, and talked about on a mind-boggling...
Over the last two years, we’ve learned a lot about automating video production. To help you build your business case, we have developed an ROI...
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When we got started 2+ years ago we made a couple of strategic bets. One was that text-to-speech voices would come of age and they have. Another was...
In today’s world of SaaS applications, it’s getting harder and harder to charge for customer education separate from onboarding. You can still charge...
In Josh Bersin's article “A New Category Emerges: The Creator Platform for Corporate Learning,” many of his observations about employee-facing...
One of the more challenging items for scaling video production is standardizing the use of visual effects. With written documentation, decisions on...
The best software companies in the world follow documentation standards that are aligned with their user experience goals. They use simple and...
Earlier this month, Videate joined the Content Advantage talk show with Scott Abel and Megan Gilhooly, hosted by Zoomin. During the live session, we...
Several hundred people attended our webinar last week and there were many excellent questions asked by the audience. We thought it would be helpful...
One of the most interesting use cases for automating video production is language translation. Very few organizations can produce software videos, in...
As many of you know, the DITA for Learning and Training specialization never got much traction. Without going into all of the history, it seems that...
Our big bet in launching Videate was that text-to-speech engines would improve rapidly. In the short time since we started the company, Amazon,...
Last week Videate presented at its first “trade show” (ConVEx) and attended a second virtual conference (CEdMA). Both were awesome and we learned a...
Customer Education has a problem. Not only is the job of customer enablement tough to begin with, but those very customers are increasingly demanding...
