5 min read
How to reduce customer churn when it's more critical than ever
Customer churn is a major challenge faced by many SaaS companies. On average, SaaS companies lose 3-8% of their...
Webinar: Bringing Videate to Where You Work
Learn about our new integrations that bring Videate to where you already work, in the tools you already use, rather than you coming to the Videate platform
Recent Blog Posts
4 min read
No need for human voiceover when you have realistic text to speech
Perception sometimes lags behind reality. Case in point: text to speech (TTS).
Perception: Clunky, soulless, robotic...
5 min read
How to quickly make AI generated videos with Videate
We have entered the era of AI generated content. AsWayne Boulais, Co-Founder & Managing Director Tensility Venture...
Most Popular Blog Posts
Customer Education
2 min read
Top 5 Benefits of Video for SaaS Companies
We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments, and challenges regarding video content. We compiled survey results into the 2022 State of SaaS Video Report.
The principal points are...
4 min read
Top Trends That Are Changing the Face of Instructional Design for SaaS
You broke a doorknob. You find two videos on how to fix it.
One is two hours long. It goes into the origin of doorknobs, different types of doorknobs, the cost of doorknobs, great doorknobs in history, how the instructor got into doorknobs and all the...
3 min read
7 Reasons Why You Want this Article to be a Video
Look, prose is great. Writing is important and reading is fundamental. But when it comes to getting an idea across, especially when it comes to imparting key knowledge about your goods and services, nothing is better than video.
Think of it this way –...
3 min read
What Is the Modern Learner and How to Teach Them
Just as the workplace has changed significantly over the past few years, so has the way people learn. Today, employees feel overwhelmed, distracted, and impatient as they work amid constant disruptions and distractions, leaving very little time to turn...
3 min read
6 Best Practices For Communicating New Software Changes
If you update a software feature and no one knows about it, did it really update?
Remember, new prospects, customers, and employees are either experiencing your software for the first time or using it regularly. It's important to your company's success...
3 min read
The Do's And Don'ts Of Successful Software Training Videos
Videos demonstrating your software are some of the earliest touchpoints of your brand that your prospects, customers, and employees interact with. This means they must be current, concise, and set up to deliver maximum value for today’s viewers.
Here's...
2 min read
2022: The Year of the Content Renaissance
Every company we speak with has a digital transformation initiative underway. There is simply no going back to the strategies of the pre-COVID era. We believe this year will be remembered as the "Year of the Content Renaissance" for enterprise software....
2 min read
Do You Still Charge for Customer Education?
In today’s world of SaaS applications, it’s getting harder and harder to charge for customer education separate from onboarding. You can still charge for certification programs but it’s not that easy to charge customers separately to learn how to use a...