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The TikTok-ification of Customer Education (and why it’s a good thing, actually)
You’re probably sick of articles bemoaning the “TikTok-ification of (insert anything here)”. It’s kind of like how just 10 years ago every headline...
Customer Education
Customer satisfaction does NOT improve retention. Here's what DOES.
Companies are obsessed with customer satisfaction. We’ve got NPS scores, feedback surveys, and more all geared to measure customer satisfaction. But...
Create training videos: Software to automate video production with DITA XML and Heretto
Video is critical to the SaaS industry. 60% of companies see video as the key to self-service support, according to the State of SaaS Customer...
Game-changing scalability 📈 Explainer video software's impact on YOU
Yeah, you. Like, personally. At least on a business level. In the ever-evolving world of software, every click. Every interaction matters. Amidst all...
Exposing the best-kept secret in SaaS training best practices
How can companies provide effective SaaS training and support at scale? Self-service. And the best way (and most asked-for by users) to provide it is...
The power of self-service: how videos drive Customer Success
Empowering customers to help themselves is critical. Not only does it help reduce the strain on resources, but customers demand it. That’s probably...
The power of video in B2B SaaS Customer Acquisition, Retention, and Support
B2B SaaS companies are on a quest for success. Customer Success. Okay that was cheesy. But it's true! SaaS companies are constantly seeking...
Automation is totally overhauling customer service videos
The world of customer support and success is evolving rapidly, with video automation and video tutorials emerging as transformative tools. We will...
Using Customer Success videos to highlight SaaS features and upgrades
Imagine this: You've invested in a top-notch SaaS solution to ramp up your business's productivity. But how do you keep that value flowing and retain...
3 easy tips to optimize SaaS onboarding with videos
The people have spoken, and they want videos. And not just for marketing, or YouTube. They want it for everything. Yeah, even your user onboarding...
5 surprising reasons experts swear by SaaS training videos
We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments, and challenges regarding video...
Top trends that are changing the face of Instructional Design for SaaS
You broke a doorknob. You find two videos on how to fix it. One is two hours long. It goes into the origin of doorknobs, different types of...
7 reasons e-learning videos outperform 📈 written articles
Look, prose is great. Writing is important and reading is fundamental. But when it comes to getting an idea across, especially when it comes to...
What is the Modern Learner and how to teach them
Just as the workplace has changed significantly over the past few years, so has the way people learn. Today, employees feel overwhelmed, distracted,...
Do you still charge for Customer Education?
In today’s world of SaaS applications, it’s getting harder and harder to charge for customer education separate from onboarding. You can still charge...