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Recent Blog Posts

3 min read

Why do software how-to videos take so long to make?

What is the most precious resource? Is it data? Money? Technology? Nope-- it's time.

In the 2022 State of SaaS Video...

4 min read

3 Reasons Why Companies Struggle Making Videos in Multiple Languages

In our 2022 State of SaaS Video Report, we found that globalizing video is way behind where companies (global...

3 min read

Top 5 Benefits of Video for SaaS Companies

 

We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments,...

Customer Education

2 min read

Top 5 Benefits of Video for SaaS Companies

 

We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments, and challenges regarding video content. We compiled survey results into the 2022 State of SaaS Video Report.

The principal points are...

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4 min read

Top Trends That Are Changing the Face of Instructional Design for SaaS

You broke a doorknob. You find two videos on how to fix it. 

One is two hours long. It goes into the origin of doorknobs, different types of doorknobs, the cost of doorknobs, great doorknobs in history, how the instructor got into doorknobs and all the...

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3 min read

7 Reasons Why You Want this Article to be a Video

Look, prose is great. Writing is important and reading is fundamental. But when it comes to getting an idea across, especially when it comes to imparting key knowledge about your goods and services, nothing is better than video

Think of it this way –...

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3 min read

What Is the Modern Learner and How to Teach Them

Just as the workplace has changed significantly over the past few years, so has the way people learn. Today, employees feel overwhelmed, distracted, and impatient as they work amid constant disruptions and distractions, leaving very little time to turn...

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3 min read

6 Best Practices For Communicating New Software Changes

If you update a software feature and no one knows about it, did it really update? 

Remember, new prospects, customers, and employees are either experiencing your software for the first time or using it regularly. It's important to your company's success...

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3 min read

The Do's And Don'ts Of Successful Software Training Videos

Videos demonstrating your software are some of the earliest touchpoints of your brand that your prospects, customers, and employees interact with. This means they must be current, concise, and set up to deliver maximum value for today’s viewers. 

Here's...

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2 min read

2022: The Year of the Content Renaissance

Every company we speak with has a digital transformation initiative underway. There is simply no going back to the strategies of the pre-COVID era. We believe this year will be remembered as the "Year of the Content Renaissance" for enterprise software....

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2 min read

Do You Still Charge for Customer Education?

In today’s world of SaaS applications, it’s getting harder and harder to charge for customer education separate from onboarding. You can still charge for certification programs but it’s not that easy to charge customers separately to learn how to use a...

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