5 min read
How to reduce customer churn when it's more critical than ever
Customer churn is a major challenge faced by many SaaS companies. On average, SaaS companies lose 3-8% of their...
Customer churn is a major challenge faced by many SaaS companies. On average, SaaS companies lose 3-8% of their...
Perception sometimes lags behind reality. Case in point: text to speech (TTS).
Perception: Clunky, soulless, robotic...
We have entered the era of AI generated content. AsWayne Boulais, Co-Founder & Managing Director Tensility Venture...
2 min read
We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments, and challenges regarding video content. We compiled survey results into the 2022 State of SaaS Video Report.
The principal points are...
4 min read
You broke a doorknob. You find two videos on how to fix it.
One is two hours long. It goes into the origin of doorknobs, different types of doorknobs, the cost of doorknobs, great doorknobs in history, how the instructor got into doorknobs and all the...
3 min read
Look, prose is great. Writing is important and reading is fundamental. But when it comes to getting an idea across, especially when it comes to imparting key knowledge about your goods and services, nothing is better than video.
Think of it this way –...
3 min read
Just as the workplace has changed significantly over the past few years, so has the way people learn. Today, employees feel overwhelmed, distracted, and impatient as they work amid constant disruptions and distractions, leaving very little time to turn...
3 min read
If you update a software feature and no one knows about it, did it really update?
Remember, new prospects, customers, and employees are either experiencing your software for the first time or using it regularly. It's important to your company's success...
3 min read
Videos demonstrating your software are some of the earliest touchpoints of your brand that your prospects, customers, and employees interact with. This means they must be current, concise, and set up to deliver maximum value for today’s viewers.
Here's...
2 min read
Every company we speak with has a digital transformation initiative underway. There is simply no going back to the strategies of the pre-COVID era. We believe this year will be remembered as the "Year of the Content Renaissance" for enterprise software....
2 min read
In today’s world of SaaS applications, it’s getting harder and harder to charge for customer education separate from onboarding. You can still charge for certification programs but it’s not that easy to charge customers separately to learn how to use a...