The Velocity Gap: Why SaaS Product Teams Are Outrunning Their Video Content
Software has never moved faster. SaaS companies are shipping new features, redesigning workflows, improving user experiences, and pushing product...
Customer Enablement
How Enablement Teams Use Videate
Overcoming the “Shoveling in a Snowstorm” Trap to Create Content That Actually Keeps Up When you think of a training solution for enablement, you...
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How Customer Success & Education Teams Use Videate
When you think of a video solution, you often picture one team using it—maybe Customer Onboarding or Training. But what happens when you realize...
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The Academy Problem: How to Keep Customer Education in Sync with Your Product
SaaS moves fast. New features, UI updates, and releases roll out weekly. But academies— the tutorials, videos, and training content that help...
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What Rilke Can Teach Us About Customer Education
Howdy. I’m Addison and I’m Videate’s Business Development Lead. If you’re reading this, it’s not improbable that you’ve seen my name in your inbox,...
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From Videate CEO - How Video Transforms SaaS Customer Success
In today’s fast-moving SaaS world, customer success isn’t just about onboarding and training; it’s about creating an experience that accelerates time...
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The secret behind Nextiva’s global reach (spoiler: it’s auto-generated videos)
Nextiva, a global cloud-based software company, faced a big challenge: irrelevant training. According to Nextiva’s Director of Voice of the Customer...
8 sneaky ways 👀 to increase adoption in SaaS user onboarding
Ever wondered how some companies nail their user onboarding, making you stick around and love their product? It's not magic—it's psychology! There’s...
Customer satisfaction does NOT improve retention. Here's what DOES.
Companies are obsessed with customer satisfaction. We’ve got NPS scores, feedback surveys, and more all geared to measure customer satisfaction. But...
6 reasons ASi believes the BEST software for creating training videos is Videate
ASi went from struggling to release one training video weekly to producing up to 15 per week. According to Michelle Balagia, a technical writer at...
Exposing the best-kept secret in SaaS training best practices
How can companies provide effective SaaS training and support at scale? Self-service. And the best way (and most asked-for by users) to provide it is...
The power of self-service: how videos drive Customer Success
Empowering customers to help themselves is critical. Not only does it help reduce the strain on resources, but customers demand it. That’s probably...
The skyrocketing demand for video and why you should care
The battle for customer attention is fiercer than ever. As B2B SaaS companies strive to deliver exceptional customer experiences, the choice between...
The power of video in B2B SaaS Customer Acquisition, Retention, and Support
B2B SaaS companies are on a quest for success. Customer Success. Okay that was cheesy. But it's true! SaaS companies are constantly seeking...
Automation is totally overhauling customer service videos
The world of customer support and success is evolving rapidly, with video automation and video tutorials emerging as transformative tools. We will...