How to reduce customer churn when it's more critical than ever
Customer churn is a major challenge faced by many SaaS companies. On average, SaaS companies lose 3-8% of their customers per month. That’s 32-50% of...
Customer churn is a major challenge faced by many SaaS companies. On average, SaaS companies lose 3-8% of their customers per month. That’s 32-50% of...
We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments, and challenges regarding video...
You broke a doorknob. You find two videos on how to fix it. One is two hours long. It goes into the origin of doorknobs, different types of...
Training videos are an essential component of a sales enablement strategy. Videos are easily consumable, shareable, and many people learn better by...
Just as the workplace has changed significantly over the past few years, so has the way people learn. Today, employees feel overwhelmed, distracted,...
If you're in SaaS Customer Success or Customer Education, you've felt the pain. You make training videos, and then suddenly your software updates....
If you update a software feature and no one knows about it, did it really update? And do your customers even know what happened? If you want late...
Videos demonstrating your software are some of the earliest touchpoints of your brand that your prospects, customers, and employees interact with....
In today’s world of SaaS applications, it’s getting harder and harder to charge for customer education separate from onboarding. You can still charge...
In Josh Bersin's article “A New Category Emerges: The Creator Platform for Corporate Learning,” many of his observations about employee-facing...
Customer Education has a problem. Not only is the job of customer enablement tough to begin with, but those very customers are increasingly demanding...
Does this sound familiar? Your team’s “Definition of Done” means that every software release contains updates to the relevant documentation. Tech...