How-to videos at every stage of the SaaS Customer Lifecycle
As a SaaS company, you’re probably focused on providing customers with a great experience that keeps them coming back. One way to achieve this is by...
Customer Enablement (2)
5 surprising reasons experts swear by SaaS training videos
We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments, and challenges regarding video...
Top trends that are changing the face of Instructional Design for SaaS
You broke a doorknob. You find two videos on how to fix it. One is two hours long. It goes into the origin of doorknobs, different types of...
10 things you NEED to know about SaaS sales and video
Training videos are an essential component of a sales enablement strategy. Videos are easily consumable, shareable, and many people learn better by...
What is the Modern Learner and how to teach them
Just as the workplace has changed significantly over the past few years, so has the way people learn. Today, employees feel overwhelmed, distracted,...
6 product explainer video best practices to EMPOWER your customers
If you update a software feature and no one knows about it, did it really update? And do your customers even know what happened? If you want late...
Do you still charge for Customer Education?
In today’s world of SaaS applications, it’s getting harder and harder to charge for customer education separate from onboarding. You can still charge...
Customer Education vs. Corporate Learning
In Josh Bersin's article “A New Category Emerges: The Creator Platform for Corporate Learning,” many of his observations about employee-facing...
Don't miss this explosive trend in customer enablement!
Customer Education has a problem. Not only is the job of customer enablement tough to begin with, but those very customers are increasingly demanding...