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Recent Blog Posts

3 min read

Why do software how-to videos take so long to make?

What is the most precious resource? Is it data? Money? Technology? Nope-- it's time.

In the 2022 State of SaaS Video...

4 min read

3 Reasons Why Companies Struggle Making Videos in Multiple Languages

In our 2022 State of SaaS Video Report, we found that globalizing video is way behind where companies (global...

3 min read

Top 5 Benefits of Video for SaaS Companies

 

We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments,...

Video Production

2 min read

Why do software how-to videos take so long to make?

What is the most precious resource? Is it data? Money? Technology? Nope-- it's time.

In the 2022 State of SaaS Video Report, we saw a recurring theme: lack of time.

58% SaaS companies surveyed revealed that one of the biggest challenges when it comes to...

Read More

5 min read

Top 10 Video Challenges for SaaS Companies

Videate recently conducted a comprehensive survey across SaaS companies to better understand the attitudes, methods, trends, and challenges regarding video content. (Our results are in our 2022 State of SaaS Video Report, which you should absolutely...

Read More

3 min read

Why Video Automation is the Next Big Thing

Our initial results from Videate’s State of SaaS Video Survey show three major things:

Businesses...

1. Know how important video is

2. Dedicate a lot of time and resources towards video production

3. Are constantly behind on video production.

Obviously,...

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2 min read

Auto-generated Video And How To Get The Most Out Of It

Video is critical for businesses now, but can be challenging to produce. Some organizations rely too heavily on a single person to make videos, creating risk for their video pipeline if that person leaves or gets sick.

Other organizations require complex...

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2 min read

How to Make Videos with Google Docs

Your documents are a gold mine of material for software training videos. But do you have a current process for turning existing Google docs or XML files into video content?

Creating training and business videos can be time-consuming and overwhelming....

Read More

The 2nd Annual "State of SaaS Video" Survey is now open!

The 2nd annual State of SaaS Video survey is out– and we want to hear from you! 

This year we’ve partnered with CELab (aka Customer Education Laboratories) to measure SaaS company norms and attitudes around software videos, from producing to publishing. 

Read More

3 min read

How to Build Your Software Training Video Library

As a software company, creating a library of rich video content that you can edit and expand as the organization grows is critical.

A content library answers customer and employee questions, offers self-service solutions to user needs (which reduces...

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2 min read

Automated Videos Help Reduce Support Tickets

There was a great paper published last week based on research done by Frost & Sullivan on the “State of Self-Service Content.” One of the takeaways was, “Customers don’t have confidence in the content experience.”

The research went on to say,

“Users...

Read More
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