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Recent Blog Posts

5 min read

How to reduce customer churn when it's more critical than ever

Customer churn is a major challenge faced by many SaaS companies. On average, SaaS companies lose 3-8% of their...

4 min read

No need for human voiceover when you have realistic text to speech

Perception sometimes lags behind reality.  Case in point: text to speech (TTS). 

Perception: Clunky, soulless, robotic...

5 min read

How to quickly make AI generated videos with Videate

We have entered the era of AI generated content. AsWayne Boulais, Co-Founder & Managing Director Tensility Venture...

Video Production

3 min read

How to quickly make AI generated videos with Videate

We have entered the era of AI generated content. AsWayne Boulais, Co-Founder & Managing Director Tensility Venture Partners, states:

"[AI generated content] is going to be very, very pervasive, and it’s going to happen very, very quickly. 

12 months...

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2 min read

Why do software how-to videos take so long to make?

What is the most precious resource? Is it data? Money? Technology? Nope-- it's time.

In the 2022 State of SaaS Video Report, we saw a recurring theme: lack of time.

58% SaaS companies surveyed revealed that one of the biggest challenges when it comes to...

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5 min read

Top 10 Video Challenges for SaaS Companies

Videate recently conducted a comprehensive survey across SaaS companies to better understand the attitudes, methods, trends, and challenges regarding video content. (Our results are in our 2022 State of SaaS Video Report, which you should absolutely...

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3 min read

Why Video Automation is the Next Big Thing

Our initial results from Videate’s State of SaaS Video Survey show three major things:

Businesses...

1. Know how important video is

2. Dedicate a lot of time and resources towards video production

3. Are constantly behind on video production.

Obviously,...

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2 min read

Auto-generated Video And How To Get The Most Out Of It

Video is critical for businesses now, but can be challenging to produce. Some organizations rely too heavily on a single person to make videos, creating risk for their video pipeline if that person leaves or gets sick.

Other organizations require complex...

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2 min read

How to Make Videos with Google Docs

Your documents are a gold mine of material for software training videos. But do you have a current process for turning existing Google docs or XML files into video content?

Creating training and business videos can be time-consuming and overwhelming....

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The 2nd Annual "State of SaaS Video" Survey is now open!

The 2nd annual State of SaaS Video survey is out– and we want to hear from you! 

This year we’ve partnered with CELab (aka Customer Education Laboratories) to measure SaaS company norms and attitudes around software videos, from producing to publishing. 

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3 min read

How to Build Your Software Training Video Library

As a software company, creating a library of rich video content that you can edit and expand as the organization grows is critical.

A content library answers customer and employee questions, offers self-service solutions to user needs (which reduces...

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