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Recent Blog Posts

3 min read

Why do software how-to videos take so long to make?

What is the most precious resource? Is it data? Money? Technology? Nope-- it's time.

In the 2022 State of SaaS Video...

4 min read

3 Reasons Why Companies Struggle Making Videos in Multiple Languages

In our 2022 State of SaaS Video Report, we found that globalizing video is way behind where companies (global...

3 min read

Top 5 Benefits of Video for SaaS Companies

 

We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments,...

Continuous Deployment

3 min read

Faster software releases mean bad customer experience. Or do they? Continuous Delivery for SaaS

Major software updates are a… complicated affair for end users. Customers greet each new release with a mixture of excitement and dread:

  • What are the new features?
  • How did the designs/layouts/UX change?
  • What bugs are fixed?
  • Are there new bugs?
  • What new...
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3 min read

How To Keep Your Video Training Library Up to Date With Videate

When a viewer notices a video isn’t up-to-date, it ruins the experience and undermines the information the video presents.  Subconsciously, a connection gets made– if a brand fails to keep its videos accurate, what else is it neglecting? Product...

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2 min read

Digital Transformation: The Future Is Video

Video exploded over the last decade. From TikTok dances to B2B eLearning modules, video is being produced, used, and talked about on a mind-boggling scale. And it’s going to get bigger.

TikTok hit 1 billion monthly active users in September 2021. The...

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2 min read

DITA for Learning and Training: A New Approach

As many of you know, the DITA for Learning and Training specialization never got much traction. Without going into all of the history, it seems that by the time the specification was originally published it was already out of synch with the market. Most...

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2 min read

Video as Part of your Software Release Process

Does this sound familiar? Your team’s “Definition of Done” means that every software release contains updates to the relevant documentation. Tech pubs is busy writing, capturing the new screenshots and watching for the final changes. And then the new...

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