Videate Blog

 

Discover tips and insights for boosting customer success and streamlining content creation. Our blog offers simple, effective strategies for leaders and creators in the tech space.

 

The Academy Problem: How to Keep Customer Education in Sync with Your Product

SaaS moves fast. New features, UI updates, and releases roll out weekly. But academies— the tutorials, videos, and training content that help customers onboard — too often lag behind. That gap creates frustration. I'm sure we can all think of tools we use daily that are changing rapidly with very...

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What Rilke Can Teach Us About Customer Education

Howdy. I’m Addison and I’m Videate’s Business Development Lead. If you’re reading this, it’s not improbable that you’ve seen my name in your inbox,...

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What in the World are "Smart Updates"?

Hi, I’m Jenny Gale Howe, VP of Sales here at Videate. I spend my days explaining who Videate is and what we do—and honestly, I never get tired of it....

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From Videate CEO - How Video Transforms SaaS Customer Success

In today’s fast-moving SaaS world, customer success isn’t just about onboarding and training; it’s about creating an experience that accelerates time...

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Legacy to Studio: How We Got Out of Our Own Way

Jack Lombardi here, resident product demonstrator from the Videate Sales team. In my role at Videate, I have the pleasure of showing new teams how...

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Meet Studio

🎉 Meet Videate Studio: AI Video Editing That Keeps Tutorials Always Up-to-Date

If your product videos could talk, they’d probably sound a lot like your dev team during release week: “WHY ARE WE STILL DOING THIS BY HAND?!” We...

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Can't We Just Get Along? Product Content Creators and SMEs CAN Co-exist!

If you're in Learning & Development, technical writing, customer education, or customer success, you’ve probably felt the pain of creating software...

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Scaling the unscalable

Scaling the Unscalable: Personalized Customer Onboarding and Education with AI Video Content

Welcome to the New Era of Customer Education Let’s be honest—traditional customer onboarding is broken. A one-size-fits-all approach doesn’t work...

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What makes how-to videos more effective than written guides?

When it comes to learning something new, there are many ways to get the information you need. You can read a manual, scroll through a blog post, or...

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Top 5 mistakes to avoid when writing how-to video scripts for SaaS

Writing how-to video scripts for your SaaS product might sound like a straightforward task, but it’s easy to make some major mistakes along the way....

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How to build a Customer Success program in 2025

Keeping your customers happy isn’t just about delivering a good product—it’s about creating a relationship that lasts. If you're wondering how to...

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3X more videos: How Buildertrend scaled its video library in 90 days

Buildertrend, a trailblazer in construction project management software, had one massive roadblock: creating and updating customer-facing videos was...

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25% fewer support tickets! How Fuel Cycle streamlined onboarding

Maybe this sounds familiar: A drawn-out onboarding process for new customers. No existing video library. A hefty price tag on outsourcing creating of...

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5 AI video trends to watch in 2025

The future is here, and it’s powered by AI. In 2025, expect AI-driven video content to dominate the SaaS world, transforming how companies educate,...

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Choosing the perfect AI voice: A complete guide

We can't be the only ones obsessed with picking the perfect text to speech voice. Right? If you are, don't worry, I've figured out a way to justify...

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