2 min read
Buildertrend, a trailblazer in construction project management software, had one massive roadblock: creating and updating customer-facing videos was an absolute grind.
The Customer Success team was spending 9-12 hours to produce just a single 3-minute video using manual recording and editing tools.
That pace? Simply unsustainable.
Worse, outdated video content was eroding customer trust. Buildertrend’s software had evolved, their branding had been refreshed two years earlier, but the video library? Stuck in the past. This led to delays in product adoption and a flood of customer support inquiries.
To make things even trickier, they lacked dedicated video production resources, which meant their already-overburdened team couldn’t keep up with growing demands. Customers were leaning heavily on live support because Buildertrend didn’t have a scalable, self-service video library in place.
Something had to change—and fast.
The goal: Streamlined video production and happier customers
Buildertrend knew what they needed: a way to produce accurate, up-to-date videos fast. Their wish list included:
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Better user adoption and trust: Outdated videos weren’t cutting it.
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Fewer support inquiries: A scalable video library could deflect routine questions.
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A streamlined update process: Frequent software releases meant their content had to stay current.
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Multilingual capabilities: With a growing Spanish-speaking user base, they needed content to match.
Enter Videate.
Why Buildertrend chose Videate
Videate wasn’t just a tool—it was a game-changer for Buildertrend’s video woes. Here’s what made Videate the perfect fit:
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Automation magic: Updating videos to reflect software changes was suddenly simple, fast, and cost-free.
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No production skills required: Anyone on the team could create polished, professional videos without a background in video production.
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Scalable content creation: Videate gave them the power to keep pace with their growing product and user base.
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Language support: Producing videos in multiple languages opened the door to better serve Spanish-speaking customers.
With Videate, Buildertrend didn’t just hit their goals—they obliterated them.
The results: Fast, scalable, and impactful
Buildertrend’s partnership with Videate delivered results that speak for themselves:
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Video production on turbo mode: Videos now take just 14% of the time they used to—think minutes instead of hours.
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Over-delivering on goals: In just 90 days, the team surpassed their video production targets by more than 300%.
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Chatbot supercharged: With a library of Videate-powered videos fueling their chatbot, Buildertrend saw a 15% increase in inquiry deflection, freeing up support teams to tackle high-priority issues.
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Blazing-fast updates: One single user updated over half the video library in just 2.5 business days.
What this means for Buildertrend—and you
By embracing Videate, Buildertrend didn’t just solve their video production challenges—they turned them into a competitive advantage. Customers now have access to accurate, engaging videos whenever they need them, reducing their reliance on live support and boosting trust in the product.
The best part? Buildertrend’s team reclaimed their time and energy, focusing on what matters most: helping customers thrive.
If you’re tired of wrestling with video production or falling behind on updates, it’s time to join the ranks of companies like Buildertrend. Book a demo with Videate today.
Because life’s too short for outdated videos.
