2 min read
We can't be the only ones obsessed with picking the perfect text to speech voice.
Right?
If you are, don't worry, I've figured out a way to justify the hours spent listening to every single voice option Videate provides. And then playing with the different dialects and accents.
It all comes down to brand. You want to pick a voice that fits the story you're trying to tell. If you're making a promo video, you want something upbeat and ear-catching (it's like eye-catching except it's not). If you're making a troubleshooting video, you'll want a vibe that's calming and trustworthy.
Here's how to pick the perfect text to speech robot voice for your needs.
Factors to consider when choosing an AI voice
Selecting the right AI voice requires careful consideration of several factors. Here’s how to ensure your choice aligns with your brand and audience:
1. Brand Tone and Personality
Is your brand fun and quirky or professional and straightforward? Choose a voice that matches your company’s overall tone. For example, if your SaaS brand is innovative and user-friendly, you want something that sounds excited and upbeat.
2. Audience Demographics and Preferences
Think about who’s consuming your content. What part of the world are they in? Many Americans love and trust a fancy British accent, but Brits might not feel the same way about an American one. And obviously if you're making stuff for, say, France, an American or British accent isn't going to matter because the user probably prefers French. Or is that French speaker actually in Quebec? Consider using a voice with a Quebecois accent.
3. Content Type
Different types of content require different voices. Onboarding videos may benefit from a warmer, more welcoming tone. Or like I mentioned earlier for a troubleshooting video, when you can expect your user is probably frustrated, an overly bubbly voice would honestly be super annoying. Opt for something that's a little more chill and makes the user feel confident that it can handle their challenges.
How to test and optimize your AI voice choice
Once you’ve narrowed down your AI voice options, it’s time to put them to the test:
1. A/B Test AI Voices
Run A/B tests with different voice options across segments of your audience. Compare engagement, user satisfaction, and feedback to see which voice resonates the most with your customers.
2. Adjust Pronunciation and Cadence
For technical content, ensure your AI voice pronounces complex terminology correctly. Tools like Videate’s Replacements feature let you customize specific pronunciations, ensuring accuracy in your software demos and onboarding videos.
3. Gather Feedback
Don’t forget to gather feedback from your users! A simple survey after video tutorials can give you insights into whether your audience finds the AI voice engaging, helpful, or easy to understand.
Why Videate is the best choice for your AI voice needs
With Videate, SaaS companies can easily select from a wide range of AI voices, including both conversational and professional-sounding text to speech robot voices, to match your content needs perfectly.
Here’s why Videate stands out:
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Customization: Choose from over 500+ voices and 70+ languages, ensuring you can meet the needs of your global audience.
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Automatic Updates: Videate’s platform can automatically updates your video content whenever your software changes, eliminating the need to re-record or hire voice actors repeatedly.
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Cost-Effective: With Videate, you can significantly reduce the costs associated with manual video creation and voiceover updates.
Choosing the right AI voice for your SaaS content isn’t just something that video nerds care about. It's a branding decision that impacts how users perceive your content and your product.
Find out more about how Videate uses text to speech and AI-powered automation to generate videos at scale for SaaS companies. Get a demo today!
