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Recent Blog Posts

3 min read

Top 5 Benefits of Video for SaaS Companies

 

We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments,...

6 min read

Top 10 Video Challenges for SaaS Companies

Videate recently conducted a comprehensive survey across SaaS companies to better understand the attitudes, methods,...

4 min read

Faster software releases mean bad customer experience. Or do they? Continuous Delivery for SaaS

Major software updates are a… complicated affair for end users. Customers greet each new release with a mixture of...

3 min read

The Do's And Don'ts Of Successful Software Training Videos

Videos demonstrating your software are some of the earliest touchpoints of your brand that your prospects, customers, and employees interact with. This means they must be current, concise, and set up to deliver maximum value for today’s viewers. 

Here's...

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2 min read

Digital Transformation: The Future Is Video

Video exploded over the last decade. From TikTok dances to B2B eLearning modules, video is being produced, used, and talked about on a mind-boggling scale. And it’s going to get bigger.

TikTok hit 1 billion monthly active users in September 2021. The...

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2 min read

2022: The Year of the Content Renaissance

Every company we speak with has a digital transformation initiative underway. There is simply no going back to the strategies of the pre-COVID era. We believe this year will be remembered as the "Year of the Content Renaissance" for enterprise software....

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1 min read

Top Ten Favorite Customer Comments

As we head into the new year, we collected up our favorite customer and prospect statements, observations, and anecdotes from the past year. Below is our Top Ten list about Videate and video recording. While none of them have reached iconic movie line...

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2 min read

Build your Business Case with our ROI Calculator

Over the last two years, we’ve learned a lot about automating video production. To help you build your business case, we have developed an ROI calculator that compares the time and cost of manual screen recording vs. Videate. The next time you are asked,...

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2 min read

New Learnings about Scaling Video Translation

When we got started 2+ years ago we made a couple of strategic bets. One was that text-to-speech voices would come of age and they have.

Another was that translating software videos could be scalable and sustainable.

We are seeing a very sharp increase...

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2 min read

Do You Still Charge for Customer Education?

In today’s world of SaaS applications, it’s getting harder and harder to charge for customer education separate from onboarding. You can still charge for certification programs but it’s not that easy to charge customers separately to learn how to use a...

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2 min read

RPA meets GarageBand and Grammarly

When Videate makes videos, we use a combination of automation, AI, and text-to-speech (TTS) technology. You can think of the Videate platform as a team of always available “software robots,” cloud-based resources who can make awesome videos from your...

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