Imagine this: You've invested in a top-notch SaaS solution to ramp up your business's productivity. But how do you keep that value flowing and retain loyal customers? Enter feature and upgrade videos—the secret sauce for keeping customers hooked and showcasing the ongoing enhancements of your SaaS...
Read More
The people have spoken, and they want videos. And not just for marketing, or YouTube. They want it for everything. Yeah, even your user onboarding...
As a SaaS company, you’re probably focused on providing customers with a great experience that keeps them coming back. One way to achieve this is by...
SaaS programs must impress quickly or the customer will move on to the next option. Kind of like dating. So how can SaaS companies get customers to...
New users must gain value from your SaaS product ASAP or else you’ll lose them. A major reason why customers churn is that they're unable to fully...
Customer churn is a major challenge faced by many SaaS companies. On average, SaaS companies lose 3-8% of their customers per month. That’s 32-50% of...
Perception sometimes lags behind reality. Case in point: the text to speech generator (or TTS generator). Perception: Clunky, soulless, robotic...
We have entered the era of AI generated content. As Wayne Boulais, Co-Founder & Managing Director Tensility Venture Partners, states: "[AI generated...
AI generated content – it’s currently the biggest, buzziest subject in the worlds of business, technology, and art. It’s controversial, but it’s also...
Did you know that Procore used to need half a year to localize a single customer education course? Key words: used to. Procore underwent a...
What is the most precious resource? Is it data? Money? Technology? Nope-- it's time. In the 2022 State of SaaS Video Report, we saw a recurring...
In our 2022 State of SaaS Video Report, we found that globalizing video is way behind where companies (global companies, at that) want to be. SaaS...
We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments, and challenges regarding video...
Videate recently conducted a comprehensive survey across SaaS companies to better understand the attitudes, methods, trends, and challenges regarding...
Major software updates are a… complicated affair for end users. Customers greet each new release with a mixture of excitement and dread: What are the...