The battle for customer attention is fiercer than ever. As B2B SaaS companies strive to deliver exceptional customer experiences, the choice between traditional reading materials and dynamic video content has become the site of a battle between old and new. Do we focus on text because that’s what...
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B2B SaaS companies are on a quest for success. Customer Success. Okay that was cheesy. But it's true! SaaS companies are constantly seeking...
The world of customer support and success is evolving rapidly, with video automation and video tutorials emerging as transformative tools. We will...
Imagine this: You've invested in a top-notch SaaS solution to ramp up your business's productivity. But how do you keep that value flowing and retain...
The people have spoken, and they want videos. And not just for marketing, or YouTube. They want it for everything. Yeah, even your user onboarding...
As a SaaS company, you’re probably focused on providing customers with a great experience that keeps them coming back. One way to achieve this is by...
SaaS programs must impress quickly or the customer will move on to the next option. Kind of like dating. So how can SaaS companies get customers to...
New users must gain value from your SaaS product ASAP or else you’ll lose them. A major reason why customers churn is that they're unable to fully...
Customer churn is a major challenge faced by many SaaS companies. On average, SaaS companies lose 3-8% of their customers per month. That’s 32-50% of...
Perception sometimes lags behind reality. Case in point: the text to speech generator (or TTS generator). Perception: Clunky, soulless, robotic...
We have entered the era of AI generated content. As Wayne Boulais, Co-Founder & Managing Director Tensility Venture Partners, states: "[AI generated...
AI generated content – it’s currently the biggest, buzziest subject in the worlds of business, technology, and art. It’s controversial, but it’s also...
Did you know that Procore used to need half a year to localize a single customer education course? Key words: used to. Procore underwent a...
What is the most precious resource? Is it data? Money? Technology? Nope-- it's time. In the 2022 State of SaaS Video Report, we saw a recurring...
In our 2022 State of SaaS Video Report, we found that globalizing video is way behind where companies (global companies, at that) want to be. SaaS...