3 min read
The future is here, and it’s powered by AI.
In 2025, expect AI-driven video content to dominate the SaaS world, transforming how companies educate, support, and engage their users.
From personalized videos to virtual presenters, AI is making it easier (and way cooler) for businesses to connect with their audiences.
Our latest State of AI Video SaaS Report, with insights from 194 SaaS leaders, revealed five major trends to keep an eye on.
5. Social media marketing goes AI
39% of those surveyed believe AI will be used heavily to generate social media and marketing videos.
Social media is all about fresh, quick-hit content. Those of us in marketing often refer to it as a media vampire, because it's always demanding more and more stuff.
AI makes it possible to produce more videos, at scale, without burning out the team. Whether it’s a quick tutorial, product feature tease, or event announcement, AI-generated videos will keep content flowing and keep viewers engaged.
In 2025 (heck, in 2024 already, my Pinterest home feed is 98% AI generated), expect your feeds to be filled with AI-created content. Brands will use AI to consistently push out video content that feels personalized, current, and on trend.
4. AI-generated customer support videos for real-time help
Forget sifting through FAQs. What if you typed in a question and it was answered seconds later by a video generated just for you?
40% of those surveyed see on-demand support videos in our very near future.
Support videos are a dream for users who want answers now. And for SaaS companies, they’re a win because they cut down on support costs and improve customer satisfaction.
AI support videos can make users feel empowered, giving them the knowledge they need to use the product more effectively.
Get ready for more companies to offer these “just-in-time” video guides that give customers the right answers, exactly when they need them. It’s self-service done right!
3. AI virtual presenters are on the rise
41% of SaaS leaders see AI avatars continuing to gain ground. These digital, somewhat uncanny-valley-lookin' characters can guide viewers through product tutorials, explain features, and even answer common questions.
Let’s face it: videos with a “human” touch are more engaging. But hiring on-camera talent can be pricey. Enter virtual presenters. They’re friendly, customizable, and can be styled to match a brand’s personality.
Look out for virtual hosts that look and feel lifelike, enhancing SaaS videos with a touch of personality and charm.
2. AI-generated voiceovers are everywhere
42% of those surveyed predict that AI-generated voiceovers will be huge. And we're not talking the grating, nails-on-chalkboard TikTok robotic voice. Today’s AI voiceovers sound natural and can even be customized in different languages, dialects, and tones.
Imagine scaling your video library with voiceovers in multiple languages—without hiring a voice actor for each one. Or taking up your Subject Matter Expert's time with recording.
AI voiceovers make that possible, giving SaaS companies the freedom to expand globally and speak to users in their own languages.
Expect more SaaS tutorials, demos, and support videos to feature these realistic, AI-generated narrations. In fact, start paying attention to the voiceovers on digital ads. I'd wager that a good 75-90% of them are already AI voices.
1. Now entering the era of hyper-personalized videos
Nearly half (45%) of companies say personalized videos are going to be the #1 biggest trend in 2025.
Think videos that are generated to fit the user's exact need and audience profile. Or videos that are generated based on a prompt, just like how ChatGPT generates text based on a prompt.
People crave content that feels like it’s just for them. Personalized videos make users feel understood and valued, which means they’re more likely to stick around and stay engaged. Whether it’s a custom onboarding tutorial or a quick troubleshooting guide, personalized content will make users' lives easier (and keep them loyal to the brand).
Expect SaaS companies to lean heavily on personalization by using data-driven AI tools.
Get the full report!
The future of video in SaaS is looking smarter, faster, and way more personalized thanks to AI. Companies are embracing these trends to build deeper connections with users, support their customers, and streamline content creation.
If you’re in SaaS and want to know what your fellow SaaS leaders are thinking about and investing in when it comes to AI video, download the full State of AI Video in SaaS Report.
