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How to reduce customer churn when it's more critical than ever
Customer churn is a major challenge faced by many SaaS companies. On average, SaaS companies lose 3-8% of their customers per month. That’s 32-50% of...
Customer Education (2)
5 surprising reasons experts swear by SaaS training videos
We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments, and challenges regarding video...
Top trends that are changing the face of Instructional Design for SaaS
You broke a doorknob. You find two videos on how to fix it. One is two hours long. It goes into the origin of doorknobs, different types of...
7 reasons e-learning videos outperform 📈 written articles
Look, prose is great. Writing is important and reading is fundamental. But when it comes to getting an idea across, especially when it comes to...
What is the Modern Learner and how to teach them
Just as the workplace has changed significantly over the past few years, so has the way people learn. Today, employees feel overwhelmed, distracted,...
Make training videos that are ALWAYS up to date
If you're in SaaS Customer Success or Customer Education, you've felt the pain. You make training videos, and then suddenly your software updates....
6 product explainer video best practices to EMPOWER your customers
If you update a software feature and no one knows about it, did it really update? And do your customers even know what happened? If you want late...
The DOs and DON'Ts of successful software training videos
Videos demonstrating your software are some of the earliest touchpoints of your brand that your prospects, customers, and employees interact with....
Do you still charge for Customer Education?
In today’s world of SaaS applications, it’s getting harder and harder to charge for customer education separate from onboarding. You can still charge...
Customer Education vs. Corporate Learning
In Josh Bersin's article “A New Category Emerges: The Creator Platform for Corporate Learning,” many of his observations about employee-facing...
DITA for learning and training: A new approach
As many of you know, the DITA for Learning and Training specialization never got much traction. Without going into all of the history, it seems that...
Don't miss this explosive trend in customer enablement!
Customer Education has a problem. Not only is the job of customer enablement tough to begin with, but those very customers are increasingly demanding...