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The Unstoppable Rise of Tutorial Videos in B2B SaaS: Are You Keeping Up?
How-to videos are no longer a “nice-to-have”. They’re a “need-to-have”. And if you’re not already on board with that, don’t worry. Your competitors...
Video is critical for businesses now, but can be challenging to produce. Some organizations rely too heavily on a single person to make videos, creating risk for their video pipeline if that person leaves or gets sick.
Other organizations require complex project management to get high quality video. Reserving a studio, coordinating with a production and post-production team (or external production companies), looping in staff for approvals or appearances, getting the proper equipment for cameras, lighting, and audio.
What if you could do away with all that complication and risk? How much stress (and budget) would that save you?
Auto-generated video is the solution.
What is Auto-generated Video?
Auto-generated video uses documents, images, and assets to produce video without manual editing. With the right tool, video creators can produce and publish a video within seconds. Videate, for example, is a platform that does this by converting your text documents into video.
A key advantage of auto-generated video is customization. Instead of waiting on a video editor or team to create or update content, you can make quick modifications to a script or activate features that seamlessly add required changes.
Auto-generated video can also be used to support multiple languages. Many global companies have long avoided offering their videos in other languages despite the need, simply because of the vast resources originally required.
Automation means no need for hiring a native translator or native voiceover talent. The right video platform enables users to select the desired language, click a button, and have their script and voiceover converted in seconds.
Where to Use Auto-generated Videos
Use auto-generated videos wherever you would use regularly produced videos, including:
- Videos for prospects and customers
- Onboarding videos and trainings for staff
- How-tos, tutorials, demos, and recap videos covering all manner of subjects
Automation is not only critical for scaling video production. It can create short, personalized trainings or messages for prospects and customers.
Without automation, this would be too cost- and time-prohibitive to even consider.
Video Editing
Beyond producing, storing, and sharing videos, automation is incredibly convenient for updating videos. Often, updating videos is a clunky process that may mean discarding a whole video to re-record one part. When a platform or tool has automation capabilities, it can be as easy as the click of a single button to re-render an updated video.
Language Translation
As noted, automation is a huge boost when it comes to language translation. It enables you to convert multiple videos into the language(s) of your choice. It makes translation cost-effective, scalable, and accurate without requiring additional headcount or resources.
3 Ways to Get the Most out of Auto-generated Video
- Find video technology that fits easily into your current workflow.
Automation won’t be a helpful asset if it disrupts current processes or requires technical maneuvering. Ideally, it should have options like APIs and plugins that work with the programs teams use now. For script writing, if you can find a tool that helps you convert text to video from the program you’re using—like Word—it’s a tremendous time-saving advantage. - The technology should be secure and scalable.
With the constant flow of new information and data updates to an organization’s video content library, users should trust the end-to-end security of the platform. Beyond security, the platform must be flexible. It has to accommodate the creation of multiple videos—and updates—at once. Any authorized team member should be able to access, edit, and share videos as needed, and the video content library can grow along with the organization. - Determine the context where auto-generating videos would be the most useful.
Areas where you need to produce a large quantity of videos are a good example. Auto-generating a feature film? Not so much. For software training videos, establish a specific context. Is there an upcoming new product launch or just a new release of a previous version?
Auto-generate High-quality Videos Quickly
Videate makes video auto-generation fast and uncomplicated. It converts existing documents (like Google Docs, Word, XML, and more) into videos. Plus, with the Videate Chrome Extension, you can generate a video in the document itself.
Ready to auto-generate your own videos? Connect with one of Videate’s experts here.
