3 min read
The Unstoppable Rise of Tutorial Videos in B2B SaaS: Are You Keeping Up?
How-to videos are no longer a “nice-to-have”. They’re a “need-to-have”. And if you’re not already on board with that, don’t worry. Your competitors...
Video is critical for businesses now, but can be challenging to produce. Some organizations rely too heavily on a single person to make videos, creating risk for their video pipeline if that person leaves or gets sick.
Other organizations require complex project management to get high quality video. Reserving a studio, coordinating with a production and post-production team (or external production companies), looping in staff for approvals or appearances, getting the proper equipment for cameras, lighting, and audio.
What if you could do away with all that complication and risk? How much stress (and budget) would that save you?
Auto-generated video is the solution.
Auto-generated video uses documents, images, and assets to produce video without manual editing. With the right tool, video creators can produce and publish a video within seconds. Videate, for example, is a platform that does this by converting your text documents into video.
A key advantage of auto-generated video is customization. Instead of waiting on a video editor or team to create or update content, you can make quick modifications to a script or activate features that seamlessly add required changes.
Auto-generated video can also be used to support multiple languages. Many global companies have long avoided offering their videos in other languages despite the need, simply because of the vast resources originally required.
Automation means no need for hiring a native translator or native voiceover talent. The right video platform enables users to select the desired language, click a button, and have their script and voiceover converted in seconds.
Use auto-generated videos wherever you would use regularly produced videos, including:
Automation is not only critical for scaling video production. It can create short, personalized trainings or messages for prospects and customers.
Without automation, this would be too cost- and time-prohibitive to even consider.
Beyond producing, storing, and sharing videos, automation is incredibly convenient for updating videos. Often, updating videos is a clunky process that may mean discarding a whole video to re-record one part. When a platform or tool has automation capabilities, it can be as easy as the click of a single button to re-render an updated video.
As noted, automation is a huge boost when it comes to language translation. It enables you to convert multiple videos into the language(s) of your choice. It makes translation cost-effective, scalable, and accurate without requiring additional headcount or resources.
Videate makes video auto-generation fast and uncomplicated. It converts existing documents (like Google Docs, Word, XML, and more) into videos. Plus, with the Videate Chrome Extension, you can generate a video in the document itself.
Ready to auto-generate your own videos? Connect with one of Videate’s experts here.
3 min read
How-to videos are no longer a “nice-to-have”. They’re a “need-to-have”. And if you’re not already on board with that, don’t worry. Your competitors...
2 min read
Staying ahead requires more than innovation; it demands strategic adaptation.
As companies become more and more global, the realm of multilingual...
3 min read
The battle for customer attention is fiercer than ever.
As B2B SaaS companies strive to deliver exceptional customer experiences, the choice...