10 things you NEED to know about SaaS sales and video

Training videos are an essential component of a sales enablement strategy. Videos are easily consumable, shareable, and many people learn better by watching a video over reading text instructions.

Video is dynamic. It can engage internal sales teams and empower them to connect better with prospects, leads, and customers. But...many companies are not delivering enough videos to their teams. Or they’re providing bad ones. 

42% of sales reps feel that they don’t have enough information before they make their first call. And too often, boring and/or out-of-date video materials go unused, which can be a significant waste of time and money.

Here are 10 different use cases for sales enablement training videos and how to maximize their efficacy.

Top 10 Benefits of SaaS Sales Video

1. Accessible Training.

A video content library is a one-stop hub for shareable education. Videos can be used for sales team members, prospects, and customers. Links can be freely distributed on business and personal social media networks to educate and expand your audience.
 

2. Better Onboarding.

With good onboarding videos, teams no longer have to dig through SharePoint or set up countless calls for helpful information. Videos enable teams to become self-sufficient, empowered, and organized. New salespeople can process new material at their own speed and refer back to on-demand information when necessary. 

Good training videos help onboard, train, and retrain salespeople quickly to successfully engage buyers throughout the buyer’s journey. Sales teams will know how to get the most out of the software they are selling and share that knowledge more confidently with customers. 

3. Guidance for Using Company CRM. 

The company CRM is the lifeblood of managing clients and maintaining customer relationships. But managing sales CRM can be a complex, iterative process. CRM training videos help teams optimize their performance and get the most out of their daily activities. Instead of referring back to their Salesforce coordinator or sales operations teams, salespeople will have on-demand access to specific information.

4. Drive Prospecting and Engagement.

Videos enhance prospecting and boost engagement. According to Google:

“For more and more shoppers, video is becoming indispensable when they’re ready to buy. In fact, more than 55% of shoppers globally say they use online video while actually shopping in-store.”

Include content in your library that directly answers common customer and prospect questions, like “Top 10 Questions About Software X.” 

You can also encourage sales teams to get creative with how they incorporate video into their communications. For example, they can send prospects short videos or gifs in emails ahead of meetings, or personalize an email signature with video.

5. Improve Communication Barriers With Global Customers. 

When a brand communicates in a customer’s native language, it builds loyalty. Videos that match a customer’s preferred dialect are more likely to resonate. Customized language videos don’t have to require hiring translators to record and edit videos. Look for a video platform that allows users to select the language and dialect of their choice.

6. Create Better Demos.

New reps need time to master software demos. However, when teams are scaling fast, it’s challenging to ensure each rep has all their questions answered. Sales reps may even try to make their own videos with screen recording tools but risk sacrificing consistency and brand standards. 

Video demos are also useful as viewers retain 95% of information after watching a video versus reading text. A library of video demos enables reps to learn the ropes and retain software information. 

7. Maintain Consistency.

Ensure that all videos match brand standards. The content must be seamless, from consistent voicing to special effects to logos. However, teams don’t have to spend extensive time creating and recording net-new content. Use current documents and processes to lock in consistency. For optimal success, find a tool or plugin where you can create video directly from your documents.

8. Foster Collaboration Across Remote Teams.

Sales enablement relies on shared tools, systems, and strategies to deliver the best possible outcomes for their customers. Video helps keep cross-functional teams aligned and allows everyone to participate in creating, consuming, and sharing instructional information. Share product updates, how-tos, and the latest versions of demos. 

9.Enhance Existing Content all at Once. 

The training content has to match the latest version of your software. Otherwise, the information is inaccurate and obsolete. With each product update or release, teams should be able to effortlessly update external and internal training.

10. Go Above and Beyond.

Businesses should turn to Videate for optimal collaboration and performance. The platform has text-to-speech, language translation, and easy recording and updating capabilities to make and edit quality videos quickly.   

Need help making your software training videos?

Check out our new guide, How to Create Effective Software Training Videos! This resource will help you smoothly create and edit SaaS training videos, keeping your training library up-to-date with your software releases.

Use our guide to learn:

• What kind of software training videos you need  
• How often videos require refreshing
• How to scale production to support your growing business
• And much more!