The 2nd Annual "State of SaaS Video" Survey is now open!

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The 2nd annual State of SaaS Video survey is out– and we want to hear from you! 

This year we’ve partnered with CELab (aka Customer Education Laboratories) to measure SaaS company norms and attitudes around software videos, from producing to publishing. 

Last year’s video survey results are still our most visited blog post– a whole year later. 

Some of last year’s key findings included:

  • 93% believed videos reduced support tickets
  • Only 30% said their software videos were up to date with the latest release
  • The average time it takes to make a 3-min video is 12 hours

It’s time to get updated info and see how things changed year over year. 

Plus, we’ll share all the insights we’ve gathered once the survey closes in May.

 

Take The Survey

 

HubSpot Video

 

2 min read

Why do software how-to videos take so long to make?

What is the most precious resource? Is it data? Money? Technology? Nope-- it's time.

In the 2022 State of SaaS Video Report, we saw a recurring...

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3 min read

3 Reasons Why Companies Struggle Making Videos in Multiple Languages

In our 2022 State of SaaS Video Report, we found that globalizing video is way behind where companies (global companies, at that) want to be.

SaaS...

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2 min read

Top 5 Benefits of Video for SaaS Companies

 

We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments, and challenges regarding video...

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