Recent Blog Posts

3 min read

Why do software how-to videos take so long to make?

What is the most precious resource? Is it data? Money? Technology? Nope-- it's time.

In the 2022 State of SaaS Video...

4 min read

3 Reasons Why Companies Struggle Making Videos in Multiple Languages

In our 2022 State of SaaS Video Report, we found that globalizing video is way behind where companies (global...

3 min read

Top 5 Benefits of Video for SaaS Companies

 

We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments,...

2 min read

Do You Still Charge for Customer Education?

In today’s world of SaaS applications, it’s getting harder and harder to charge for customer education separate from onboarding. You can still charge for certification programs but it’s not that easy to charge customers separately to learn how to use a...

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2 min read

RPA meets GarageBand and Grammarly

When Videate makes videos, we use a combination of automation, AI, and text-to-speech (TTS) technology. You can think of the Videate platform as a team of always available “software robots,” cloud-based resources who can make awesome videos from your...

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2 min read

Sample Videos: Behind the Scenes

Many thanks to our great customers for giving us permission to share some samples of their videos generated by Videate. Here is a link to the sampler, which includes snippets of a few videos that will demonstrate just how far we’ve come with our...

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2 min read

Customer Education vs. Corporate Learning

In Josh Bersin's article “A New Category Emerges: The Creator Platform for Corporate Learning,” many of his observations about employee-facing corporate learning  also apply to customer-facing education.

However, there are some differences related to the...

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2 min read

Automated Videos Help Reduce Support Tickets

There was a great paper published last week based on research done by Frost & Sullivan on the “State of Self-Service Content.” One of the takeaways was, “Customers don’t have confidence in the content experience.”

The research went on to say,

“Users...

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2 min read

5 Best Practices for Visual Effects

One of the more challenging items for scaling video production is standardizing the use of visual effects. With written documentation, decisions on how and when to use headings, bold, italics, underline, etc. have been proven over time.

Standards evolved...

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1 min read

On Stage with a Customer

We recently met at the ConVEx conference with Ben Colborn, Director, Technical Publications at Nutanix, in a Candid Conversation session about scaling videos for documentation and training. He started with a discussion about single-sourcing and...

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2 min read

Click the Select Type - Why Communication Standards Matter in UI Design

The best software companies in the world follow documentation standards that are aligned with their user experience goals. They use simple and consistent terminology. They don’t allow individual writers to invent their own content strategy. This now...

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