Why how-to videos increase product adoption for SaaS
SaaS programs must impress quickly or the customer will move on to the next option. Kind of like dating. So how can SaaS companies get customers to...
SaaS programs must impress quickly or the customer will move on to the next option. Kind of like dating. So how can SaaS companies get customers to...
New users must gain value from your SaaS product ASAP or else you’ll lose them. A major reason why customers churn is that they're unable to fully...
We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments, and challenges regarding video...
You broke a doorknob. You find two videos on how to fix it. One is two hours long. It goes into the origin of doorknobs, different types of...
Just as the workplace has changed significantly over the past few years, so has the way people learn. Today, employees feel overwhelmed, distracted,...
If you update a software feature and no one knows about it, did it really update? And do your customers even know what happened? If you want late...
In Josh Bersin's article “A New Category Emerges: The Creator Platform for Corporate Learning,” many of his observations about employee-facing...