The power of video in B2B SaaS Customer Acquisition, Retention, and Support
B2B SaaS companies are on a quest for success. Customer Success. Okay that was cheesy. But it's true! SaaS companies are constantly seeking...
Customer Adoption (2)
3 easy tips to optimize SaaS onboarding with videos
The people have spoken, and they want videos. And not just for marketing, or YouTube. They want it for everything. Yeah, even your user onboarding...
How-to videos at every stage of the SaaS Customer Lifecycle
As a SaaS company, you’re probably focused on providing customers with a great experience that keeps them coming back. One way to achieve this is by...
Why how-to videos increase product adoption for SaaS
SaaS programs must impress quickly or the customer will move on to the next option. Kind of like dating. So how can SaaS companies get customers to...
The best SaaS customer onboarding MUST include video
New users must gain value from your SaaS product ASAP or else you’ll lose them. A major reason why customers churn is that they're unable to fully...
5 surprising reasons experts swear by SaaS training videos
We recently conducted a comprehensive survey to better understand SaaS companies’ attitudes, methods, investments, and challenges regarding video...
Top trends that are changing the face of Instructional Design for SaaS
You broke a doorknob. You find two videos on how to fix it. One is two hours long. It goes into the origin of doorknobs, different types of...
What is the Modern Learner and how to teach them
Just as the workplace has changed significantly over the past few years, so has the way people learn. Today, employees feel overwhelmed, distracted,...
6 product explainer video best practices to EMPOWER your customers
If you update a software feature and no one knows about it, did it really update? And do your customers even know what happened? If you want late...
Customer Education vs. Corporate Learning
In Josh Bersin's article “A New Category Emerges: The Creator Platform for Corporate Learning,” many of his observations about employee-facing...