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This story starts with a small but mighty enterprise customer training team. Their global SaaS company decided they wanted to modernize their customer education content.
The goal? Create about 20 hours of new training videos in a year.
Not terrible, right? Anyone who has been in this situation knows just how frustrating it truly is.
20 Hours of Video ≠ 20 Hours of Work
In today’s world, those 20 hours of video would take roughly 2,400 hours of work.
That’s scripting, recording, voiceover, editing, and redoing everything when the product UI inevitably changes two weeks later.
We’re talking 60 workweeks, for one team, to make one year’s worth of content that’s probably outdated by the time you hit “publish.” At an average rate of $50/hour, that’s $120,000, and a mountain of lost sanity, just to stay current.
The team called it “content maintenance.” We call it the hamster wheel.
Then They Implemented Videate
Enter Videate: the automation tool that basically says, “What if you didn’t have to recreate videos every time your UI changed?”
By automating the tedious parts of production, this team cut their effort by 75%. So instead of 2,400 hours, they spent 600 hours, or about 15 weeks, creating those same 20 hours of content. This equates to about $90,000 in first production saving costs.
That’s 45 weeks back in their year. Let’s spell that out for you: FORTY-FIVE WEEKS.
Updates
Traditionally, every UI change meant a full remake of the video. With Videate, updates became a few clicks instead of a full-blown project. Each update now saves the team roughly $84,000.
Yes, you read that right: Videate paid for itself after one update.
The Bigger Picture
This team’s software updates about six times per year. That means over $445,000 worth of time freed up annually without hiring anyone new.
That’s half a million dollars they can now pour into:
- Expanding their content library
- Translating videos into new languages
- Launching new customer education initiatives
The Productivity Multiplier
Videate doesn’t just save time, it gives time back. It’s like having ten extra sets of hands on your team, but in AI form (with all ten normal fingers though).
The result? Your team stops chasing updates and starts scaling strategically. That’s the power of Videate’s Productivity Multiplier, and the easiest ROI math you’ll ever see.
Want to run the numbers yourself? Get a demo and we'll run your teams specific situation.