For SaaS companies, staying ahead of the competition requires constant innovation and optimization. One area experiencing a significant transformation is video content creation.
Despite the prevalence of traditional video production methods, everything is shifting toward AI-generated videos. And we've got the data to prove it.
Despite advances in technology, many companies are still relying on old school video production:
63% of companies are still using traditional editing software (like Adobe Premiere Pro or Camtasia) to produce their videos.
64% prefer using platforms like Zoom to create how-to videos-- just a heads up, that's gonna be super low quality. Zoom is for meetings, not training videos!
58% are now using video automation in their production processes. That's up from just 21% last year, a 176.19% increase. Wild.
Even though automation is on the rise, the numbers show a concerning amount of companies that still rely on "ye olde standarde". And it's simply not possible to maintain an effective training video library at scale that way.
Traditional video production methods come with several drawbacks:
Manual editing and production require extensive time, often delaying content rollout.
Significant manpower and financial investment are needed for equipment, software licenses, and skilled personnel.
If your users get frustrated with incorrect and outdated video content on top of not knowing how to get the most out of your software, they're gonna churn.
In an industry where timely content delivery can influence customer engagement and retention, sticking with outdated methods can hinder a company's growth and competitiveness.
The landscape is changing rapidly, with many companies recognizing the need for a new approach:
There's been a 176.19% increase in video automation spending from 2023 to 2024.
While 63% currently use traditional software, a significant number are planning to transition to automated solutions.
Early adopters are gaining a competitive edge by producing high-quality videos faster and with less effort. Like those who use Videate.
This shift indicates a growing awareness of the benefits that video automation brings, positioning companies that embrace it at the forefront of the industry.
Generative AI is at the heart of this transformation:
73% of respondents believe Generative AI will significantly improve scalability by automating the creation of tailored educational content.
49% still think human interaction is essential for handling complex issues, indicating that AI complements rather than replaces human expertise.
The optimal strategy combines the efficiency of AI with the creativity and critical thinking of human professionals. Generative AI handles the heavy lifting of content creation, while humans ensure the content is accurate, on-brand, and resonates with the target audience.
The SaaS industry is on the cusp of a major evolution in how video content is produced. The traditional methods that once served companies well are becoming insufficient in meeting the demands of today's market. The rise of AI-generated videos offers a solution—enhancing efficiency, scalability, customization, and cost-effectiveness.
If your company is still relying on traditional video production methods, now is the time to explore AI-powered automation tools.
Keep your entire video library updated automatically with Videate.