In today’s fast-moving SaaS world, customer success isn’t just about onboarding and training; it’s about creating an experience that accelerates time to value, fosters product adoption, and builds long-term loyalty. One of the most powerful tools to achieve these goals is video.
Video content has evolved from a “nice-to-have” to a core driver of customer engagement. Software businesses can automate and scale video creation, ensuring every customer can access the right content at the right time.
Educating Customers More Effectively
Written documentation has its place, but it’s often dense and time-consuming. Video, on the other hand, shows customers how to do something, not just tell them. By walking through product workflows visually, video shortens the learning curve and makes it easier for users of all levels to engage with your software
- Visual learning advantage: Customers retain 95% of a message when they watch it in a video versus just 10% through text.
- Consistent messaging: Automated video creation ensures every customer sees the same clear, accurate explanation.
- Localized training: Videos can be easily updated and tailored for global teams, scaling knowledge transfer across markets.
Improving Time to Value
The faster customers see results, the more likely they will stick with your product. Video accelerates this process by providing quick, digestible walkthroughs that immediately help new users achieve success.
- Self-service onboarding: Instead of waiting for a Customer Success Manager, users can watch short, targeted videos that guide them through setup.
- Reducing support tickets: Clear video tutorials cut down on “how do I?” questions, freeing your team to focus on higher-value activities.
- Agile updates: Leveraging AI and automation, training videos update alongside your software, ensuring customers always have fresh, relevant content. Although automating and automatically updating video libraries is unique to Videate, we know it’s sought out by software users globally.
Driving Customer Retention
Retention isn’t just about solving problems; it’s about creating confidence in your product. When customers feel supported and empowered, they’re more likely to renew and expand their contracts.
- Ongoing education: Regularly updated videos inform customers of new features and best practices.
- Customer empowerment: Giving users tools to learn at their own pace fosters independence and deeper product adoption.
- Scalable personalization: Deliver video content tailored to different personas, admins, end-users, or executives, ensuring everyone gets value.
Why Videate Is Different
The challenge with video has always been scale. Creating, editing, and updating videos manually is time-consuming and expensive. Videate solves this problem by capturing workflows at the code-level, allowing your videos to update themselves whenever your product or process changes.
That means:
- Videos stay in sync with every product release.
- Teams save hours of production time.
- Customers always have accurate, up-to-date guidance.
In other words, Videate doesn’t just help you create videos; it makes video a scalable strategy for improving customer education, accelerating adoption, and reducing churn.
Want to see Videate's magic for yourself? Reach out to our sales team at sales@videate.io or schedule a demo.