Austin, Texas, November 7, 2023. Videate, a pioneering force in software how-to video automation, announces the grant of a groundbreaking patent that reshapes the landscape of software video creation. This technology breakthrough marks a significant leap forward in the journey of using AI and automation to create how-to and training videos, underlining Videate's leadership in this transformative space.
The newly patented method seamlessly transforms textual documents, such as video scripts, into dynamic product videos showcasing software applications. Unlike traditional methods and other generative AI video platforms that stitch together images, Videate's technology goes a step further by virtually navigating and demonstrating the actual operation of the software. This differentiator is crucial, as it fuels the explosive growth of generative AI in automated video production. While AI-generated video creation is surging, this patent focuses specifically on the unique application of AI in software product videos—a first-of-its-kind innovation in the market.
Dave Gullo, Co-Founder and Chief Technology Officer at Videate, says:
"This patent is a remarkable recognition of nearly four years of intense effort. Making software product videos isn't just about AI; it's about an unprecedented level of automation. It's more than stitching static images—it's about actually navigating and demonstrating our customers' software. The unique blend of AI and automation ensures that we not only create videos but also 'walk' our customers' software. Our technology represents a novel approach in the AI-generated video space, setting us firmly ahead of the curve."
Jon Wesh, Director of Education at Blue Yonder and an early adopter of Videate's platform, highlights the business implications, noting,
"We've experienced the incredible power of Videate's platform. Videate enables how-to product and training videos to be produced significantly faster, allowing more videos to be created and kept up-to-date. This technology is a game-changer for our business, allowing us to stay ahead in a competitive landscape that demands rapid adaptation and constant innovation."
About Videate
Videate automates the creation of software videos, making it fast and easy to produce up-to-date content with every new software release. Founded in 2019 and headquartered in Austin, it is backed by S3 Ventures, the largest venture capital (VC) firm focused on Texas, Tensility Venture Partners, Firebrand, and Wavemaker Group. Customers including VMware, Cisco, Blue Yonder, Procore, and Docebo use Videate to produce videos for customer success, education and training, sales enablement, and product marketing. You can learn more at www.videate.io.
Media Contact
Audrey Lecker, Head of Content Marketing
audrey.lecker@videate.io
512-333-1676